RIQRDO
Freelance project as lead designer
2024 / 7 months
For RIQRDO
problem
Family memories disappear after a loved one passes. Photos, videos, and stories get lost across devices or forgotten with time.
solution
A ceramic tag engraved with a unique QR code, linked to a personal memorial profile where families can collect and share memories.
impact
Launched publicly in March 2025 and presented at Memoria Expo in Brescia. You can buy a tag and use the app today.
my role
Lead designer across branding, UX, UI, and development support. I owned every design decision from the first workshop to the public launch.
Key outcomes
4 TOUCHPOINTS
App, website, backend, printed materials
7 MONTHS
From first workshop to public launch
problem
Family memories disappear after a loved one passes. Photos, videos, and stories get lost across devices or forgotten with time.
solution
A ceramic tag engraved with a unique QR code, linked to a personal memorial profile where families can collect and share memories.
impact
Launched publicly in March 2025 and presented at Memoria Expo in Brescia. You can buy a tag and use the app today.
my role
Lead designer across branding, UX, UI, and development support. I owned every design decision from the first workshop to the public launch.
Key outcomes
4 TOUCHPOINTS
App, website, backend, printed materials
7 MONTHS
From first workshop to public launch
Sense
What does a memory look like?
The founder came with an idea, a name, and a personal story: losing his grandfather and wanting something to keep him close. My first job was to understand what we were building, not just technically but emotionally. I researched how memories are represented, looked at competitors, and ran a branding workshop with the founder. That process gave us the foundation for a service built on respect, simplicity, and the idea that memories deserve a permanent home.
Map
Giving the system a shape
Before designing a single screen, I mapped the full information architecture: what the app needed to do and how the backend would support it. Here, the product stopped being an idea and became a system with logic. It also surfaced early problems, like how to handle video uploads, privacy settings, and profile sharing, before they became development problems.
Click to zoom
Design
Building the language of memory
From the architecture, I built the design system in Figma: typography, color palette, components, and interaction states. Wireframes and user flows covered the memorial profile, the onboarding experience, and the backend dashboard. Every screen went through at least one round of feedback with the founder and a couple of users before moving to high fidelity.
Click to zoom
Build
From Figma to a working product
Working directly with the developer, I translated every component into code-ready parts, resolving technical constraints as they came up. Small design decisions, like how to embed video memories or handle profile privacy, turned out to be complex implementation problems. We ran a beta test before launch, fixed what surfaced, and shipped.
Tell
A product that speaks for itself
The brand had to work across different touchpoints: a ceramic tag, a mobile app, a public website, and the fair stand. Keeping a consistent voice and visual language across all of them was part of the design work. In March 2025, RIQRDO was presented at Memoria Expo in Brescia. You can buy a tag and use the app today.
key learnings
Beautiful Figma files are not enough. Every component needs clear constraints, states, and dimensions to be built efficiently. A solid design system is not a design deliverable, it is a communication tool between designer and developer.
Taking full ownership of a product from idea to launch is a different kind of responsibility than working in a team. Every decision lands on you, including the ones the client pushes back on. Proposing a name change and not getting it through taught me as much as the things that worked.
