Matteo Ruffo Logo-esteso.

about

I design because the world is complex & fragile. Every service, every system, every choice shapes how people live, who belongs, and what future we move toward.

I believe design is a political practice. I choose to use it for people, to create services and systems that open possibilities for a more just & humane tomorrow.

My Journey

My path has been anything but linear. More like a design process, actually.

Full time geek

A lifelong passion for tech made me curious and fast at learning any software. I’m tech smart, the kind of person who fixes things before reading the manual.

Failed engineer

I started Industrial Engineering but quickly felt boxed in. Logic was fine, but creativity needed space to breathe.

Product designer

Design made something click. It merged my technical side with creativity and care for people.

Consultant

At Politecnico’s Junior Enterprise I worked on branding, service design and marketing, later leading a 15-person team and giving workshops.

Entrepreneur

During my Erasmus at TU Delft I co-founded Schiscetta, a jar cooking solution to prep weekly lunches, mixing design, food and a bit of chaos.

Service designer

I moved toward service design to face complex social issues, working with municipalities, youth centers and student housing initiatives.

Design freelance

As a freelance designer I’ve worked on branding, UX/UI, design strategy, social media marketing, and asset management. always looking for the next cool project!

Social innovation designer

After graduation I focused on social innovation and urban regeneration, now collaborating with Cocai in Verona. Let’s see where it leads.

Beyond design

When I'm not working, I'm usually outside. Trekking, gravel cycling, climbing, or travelling with a backpack and no fixed plan.

I walked the Kungsleden in Sweden and crossed Vietnam from south to north. I don't do comfort well.

I read, write, and reflect a lot. I'm deeply social but recharge alone. I take care of the people around me and I'm slowly learning to take care of myself too.

Experiences

Social innovation Consultant

COCAI

2025 - Present

Lead Service Designer & Developer

ANFCDG Lecco

2025 - Present

Communication & Social Strategy

HUBITA

2025 - Present

Lead Product & Visual Designer

RIQRDO

2024 - 2025

Head of Marketing, Project Manager & Consultant

JEMP (Junior Enterprise Milano Politecnico)

2022 - 2024

Education

MSc in Product Service System Design

Politecnico di Milano

2022 - 2025

Erasmus+ Exchange Program

TU/Delft

2024

BSc in Product Design

Politecnico di Milano

2019 - 2022

High School Exchange Year

Springdale, WA, USA

2016 - 2017

Publications

Addressing Milan's University student housing crisis: peer-to-peer collaborative communities and distributed trust

MSc Thesis

2024

Let's talk

Whether you have a project in mind or just want to connect, I'm always happy to connect