Matteo Ruffo Logo-esteso.

Hi, I'm Matteo

design services that make sense of complexity. I work on social innovation, public services, and urban regeneration, helping communities and organizations shape the future they want.

based in verona

open to work

WORK

A selection of the projects I'm most proud of, each one a different attempt to make something complex a little more human.

Nome progetto

HOMIES

A service system designed to help students navigate the housing market by connecting, supporting, and empowering them through a peer-to-peer collaborative community.

social innovation
Nome progetto

Collaborami

A service system to help Pacts of Collaboration execute complex activities by finding ways to allocate responsibilities among associations and citizens.

civic design
Nome progetto

la linea rossa

A participatory research project that identifies the needs of Borgo Roma students and designs interventions to create a more welcoming and livable neighborhood.

social innovation
ongoing
Nome progetto

MEMOS

A service ecosystem to digitize and share local historical memory, making community heritage accessible through archiving, design, and civic participation.

social innovation
ongoing
Nome progetto

RIQRDO

A digital memorial service that preserves personal memories through a ceramic QR tag and an online platform, designed end-to-end from brand identity to product launch.

ux/ui design

Process

The Double Diamond gave me a foundation and a shared language. But working on projects, I developed my own rhythm: five phases that reflect how I think & where I'm strongest as a designer.

It's also the narrative thread that runs through everything you'll find in this portfolio.

Sense

Listen, observe, research

Map

Connect the dots, map the system

design

Work with people, not just for them

Build

Make ideas real and testable

tell

Find the right story and make it land

sense_1x

Sense

Listen, observe, research

map_1x

Map

Connect the dots, map the system

design_1x

Design

Work with people, not just for them

build_1x

Build

Make ideas real and testable

tell_1x

Tell

Find the right story and make it land

PURPOSE

I design because the world is complex & fragile. Every service,every system, every choice shapes how people live, who belongs, and what future we move toward.

I believe design is a political practice. I choose to use it for people, to create services and systems that open possibilities for a more just & humane tomorrow.

Let's work together

Whether you have a project in mind or just want to talk, I'm always happy to connect.

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